Marketing and branding support would be provided to groups of FPOs/SHGs/ Cooperatives or an SPV of micro food processing enterprises under the scheme. Following the ODOP approach, marketing & branding support would only be provided for such a product at the State or regional level.
Eligible items for support under the scheme:
- Training relating to marketing to be fully funded under the scheme;
- Developing a common brand and packaging including standardization to participate in common packaging;
- Marketing tie-up with national and regional retail chains and state-level institutions;
- Quality control to ensure product quality meets the required standards;
